What are readers buying? As of this morning, this is the order of the Amazon rankings:
- Open Business Models (2006) by Chesbrough, helped by a very favorable mention in the Wall Street Journal.
- Open Innovation: Researching a New Paradigm (2006) edited by Chesbrough, Vanhaverbeke and West
- Open Innovation: The New Imperative (2003) by Chesbrough in paperback
- The 2003 book in hardback
The relatively strong sales of Researching a New Paradigm — despite its high list price and its academic bent — are somewhat surprising. However, Amazon has finally cut the street price. As the one who first appproached Oxford about publishing the book, I’m glad to hear it’s finally catching on.
The Amazon data don’t allow us to combine the sales of the paperback and hardback editions to get a combined ranking for the original Open Innovation book. But it’s clear that it’s continuing to sell in spite (because of?) the release of two new books in the past six months.
Of course, all three (four) books are from Chesbrough, who first identified the phenemonon and is director of Berkeley’s Center for Open Innovation. Still, there are already a wide range of research articles about open innovation to suggest that the phenomenon has captured the interest of a wide range of innovation researchers.