McKinsey Quarterly has an article this month entitled “The next step in open innovation.” (User registration required)
It’s mainly about user innovation — not (to quote Jerry Seinfeld) that there’s anything wrong with that. After all, user and open innovation are two facets of the same process. But it recites a lot of the same open source/user innovation linkages that have been made for years, without, for example, talking about more direct linkages (and differences) between open source and open innovation.
Reena Jana is down on the article because some of the trends seem stale. I think that might be a little unfair, because she can get her work published online in 24 hours (and in paper within a week) while a journal of McKinsey probably has a lead time like months or even a year.
The article gets the concepts of open innovation out to an audience that might not know much about it, and also mentions two of the three open innovation books and von Hippel’s latest user innovation book. I think if someone had read one of the dozens of previously-published open innovation articles, there might not be a lot that’s new. Apparently this is one of the few free articles on the website, intended to generate interest in the Quarterly’s premium content (like last summer’s article on user-generated content).