The article extensively quotes Henry Chesbrough and applies his ideas to explain what these three companies are doing with their $17 billion in annual R&D. One excerpt:
In fact, HP, IBM and Microsoft are all currently showing a strong move toward a favorite research concept of Chesbrough, "open innovation." As Chesbrough spells out in his book of the same title, open innovation calls for good ideas to come from both inside and outside the company. In turn, companies take the fruits of those ideas to market through internal as well as external paths.Of course, IBM was the major focus of the original 2003 Chesbrough book. Earlier this year, HP announced a push towards open innovation in its famed HP Labs. Meanwhile, Microsoft is pursuing a fairly standard (but well executed) university relations strategy.
The article concludes with more quotes by Chesbrough, in which he notes that firms risk disclosing too much information, but in general firm err too much in the opposite direction — not opening up enough. His recommendation? “[Y]ou can be more open without giving everything away.”