November 29, 2008

InnoCentive lands top researchers

Doing a Google search earlier this month, I found an interesting press release.
Nov 14, 2008 14:04 ET
Preeminent MIT and Harvard Academics Eric von Hippel and Karim Lakhani Join InnoCentive's Strategic Advisory Board
Professors' World-Renowned Expertise in Open Innovation to Help InnoCentive Drive Adoption Across Industries and Expand Its Global Network of Solvers

WALTHAM, MA--(Marketwire - November 14, 2008) - InnoCentive, Inc., the global innovation marketplace, today announced the appointment of two new members to its Strategic Advisory Board: Professor Eric von Hippel, head of the Innovation and Entrepreneurship Group at the MIT Sloan School of Management, and Karim R. Lakhani, an assistant professor in the Technology and Operations Management Unit at the Harvard Business School.

The addition of Professors von Hippel and Lakhani to the board will support InnoCentive's growing business and provide insight into the challenges businesses face that open innovation can address. Their guidance is expected to help InnoCentive raise awareness of the intellectual resources that can be tapped within the larger global community to drive innovation across industries.
This is the inventor of user innovation and one of his top PhD students — probably the two top user innovation researchers within hundreds of miles of InnoCentive.

I have one small quibble. The crowd sourcing model of InnoCentive is a two-sided market: one side for innovation and another side for buying. Thus, it’s more of an open innovation play than a user innovation.

Still, since von Hippel studied a broad range of external innovation for his 2005 book Democratizing Innovation, and Lakhani wrote the HBS case on InnoCentive, they are eminently qualified to help InnoCentive develop and implement its novel business model.

No comments: