Working with her professor Hans Georg Gemünden, Hoelze argued that there are two key dimensions of firm readiness for open innovation
- Structural: networks, process, instrumens, contracts
- Cultural: incentives, barriers to innovation, actors (either champions or promoters)
She presented a two-dimensional plot that shows how a firms can be classified on these two dimensions. (Here shown as a 2x2 rather than continuous values along each dimension):
I would label it slightly differently:
Either way, this nicely captures my observations about firms and their failure to implement open innovation. Some firms seem driven by the structure; some firms acquire an innovation hotshot (or make a convert) without doing anything else to make it happen. It takes both to sustain a successful open innovation strategy.