At some point — perhaps after the paper is posted to SSRN or under review at a journal — I’ll share some of the ideas from the paper, but right now I’m more like a superstitious doctoral student (rather than a tenured full professor) in not wanting to circulate it prematurely.
However, a couple of slides won’t be ending up in the paper so I thought I’d share them. One is slide was an update of the citation counts of O/U/CI research from last November:
- User innovation
- Open innovation
- Cumulative innovation:
So this was my O/U/CI slide comparing two ways how to think about crowd sourcing:
- UI model
- Users have sticky knowledge
- Apply knowledge to solve own problems
- Make it easy to obtain free revealing
- OI model:
- Users/non-users have knowledge
- Maximize return from that knowledge
- Use markets to identify, source ideas
I won’t claim the slide is profound, but under deadline to make my presentation, felt I got a clearer perspective than any previous attempt to explain why I thought both models were applicable here.
Of course, it’s easy to make a PPT deck and hard to do a quality empirical study. Lars Bo Jeppesen and Karim Lakhani have a forthcoming empirical paper in Organization Science, “Marginality and Problem-Solving Effectiveness in Broadcast Search.” The paper is more about problem-solving and search than about OI and UI, but it mentions both Chesbrough and von Hippel in passing.
Oddly, my friends Jeppesen & Lakhani give a prominent role to problem-solving contests, but don’t mention Suzanne Scotchmer’s 370 page book, Innovation and Incentives, about contests and other alternatives to the patent system. Maybe we need Prof Scotchmer to come speak to UOI 2010.