My immediate reaction was “no”. What’s made Apple so special for the past 13 years has been the solitary, laser-focused vision of product design brought by its CEO. Of course, that’s just the supposition of a 35-year Apple-watcher.
What I think was more interesting was: what are the limits of crowdsourcing? Those who study crowdsourcing consider its advantages for accessing heterogeneous knowledge bases or sheer scale of ideas. But integrating that hodgepodge of ideas — no matter how good — can be daunting if not labor intensive.
1 comment:
Hi Joel,
Super-interesting question! My basic argument would be that the limits of crowdsourcing are of cognitive/attention-based nature - the firm running the crowdsourcing efforts has to process all the stuff that comes in. In a recent working paper, we are trying to look at how firms can overcome these limitations.
Best
Oliver
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