Normally held in Germany or at MIT, this year marked its first appearance on the West Coast. The conference is being held in Burlingame, next to the San Francisco airport, and is hosted by the Garwood Center for Corporate Innovation of UC Berkeley, just across San Francisco Bay.
The theme of MCPC 2011 is “Bridging Mass Customization and Open Innovation.” Not surprisingly, the director of the Garwood Center is Henry Chesbrough, father of open innovation, who is also co-chairing the conference with conference founder Frank Piller.
his earlier books and his most recent topic, open services innovation from the book of the same name.
He began with a review of the factors leading to the increased prevalence of open innovation
- Labor mobility: instead of one employer, the average engineer has 9 employers
- University research: government used to support most university research. However, “Even Berkeley professors can figure out that if now the money is coming from industry, I need to focus on research questions that industry is willing to fund.“ Stanford, “the second most respected university in California,” has John Hennessy as its president, a serial entrepreneur and current board director.
- Increasing prevalence of venture capital. “Venture capitalists don’t pay for research; they only pay for development,” so the initial research (for such startup companies) must come from somewhere else.
Instead, services can add value as part of an ongoing feedback process of service creation and refinement. (The slide he showed was similar to one he showed last year, as captured by Maha Shaikh):
“open innovation platform.”